Cookies Policy

Cookies Policy

We use cookies to enhance the performance of our website and personalise your online Audi Ireland experience.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to work more efficiently, by remembering your actions and preferences (such as login, language, font size and other display preferences) if you’ve been to the website before, so you don’t have to keep re-entering them whenever you come back to the site.

They are also useful to provide information to the owners of websites. Cookies are used to measure which parts of the website people visit and to customise your experience, as well as to provide information that helps us monitor and improve the website’s performance.

Description of cookies

Session Cookies

Session cookies are temporary cookie files, which are erased when you close your browser. The next time you visit that site it will not recognise you and will treat you as a completely new visitor as there is nothing in your browser to let the site know that you have visited before.

Persistent Cookies

These remain on your hard drive until you erase them or they expire. How long a cookie remains on your browser depends on how long the visited website has programmed the cookie to last.
This website uses persistent cookies when we need to:
  • manage return visits
  • remember preferences and settings
  • remember when you have voted in a poll so that you don’t need to do this more than once during your visit

First Party Cookies

The function of this type of cookie is to retain your preferences for our website. They are stored and sent between our servers and your computer’s hard drive. We collect this information anonymously, so it doesn’t identify anyone as an individual and no personal information is stored in our cookies. We always use cookie data in a responsible way. These cookies may be either Session or Persistent cookies.

Third Party Cookies

Some of the services and products within the pages of our website are provided by third parties who, in time, may set their own cookies to enable such services. These cookies are stored and sent between the third-party’s server and your computer’s hard drive. These cookies are usually persistent cookies. Because we don’t control the settings of these thirdparty cookies, we recommend that you visit the third party website that has generated them for more information about how to manage them.

Some examples of these are:

Functional web tools: We offer some useful tools such as the Used Car Locator or Dealer Finder which requires cookies from other Brand’s group websites in order to allow it to find cars or dealers near to you.

Social network sharing: If you share material from our website using social networks, such as Facebook, Instagram or Twitter, you may be sent cookies from these websites.

Audi Ireland advertising: We sometimes advertise on other websites. These adverts use third party cookies to help them to display personalised ads that are relevant to you.

How do we use cookies?

Strictly Necessary

“Strictly Necessary means the cookies are essential for the provision of the site and any requested services, but do not perform any additional or secondary function.”


These cookies collect information about how visitors use a site, for instance which pages visitors go to most often, and if they get error messages from web pages. They also allow us to record and count the number of visitors to the site, all of which enables us to see how visitors use the site in order to improve the way that our site works. These cookies do not collect information that identifies a person, as all information these cookies collect is anonymous and is used to improve how our site works.


These cookies allow our site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. For instance, a site may be able to remember your log in details, so that you do not have to repeatedly sign in to your account when using a particular device to access our site. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customize. They may also be used to provide services you have requested such as viewing a video or commenting on an article. The information these cookies collect is usually anonymised. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.

Targeting / Advertising Cookies:

When a consumer visits a web site, the user’s browser submits information about what he / she is looking at to third-party advertising networks (e.g. pages visited, time spent viewing each page, links clicked on, searches made, interaction, etc.) to create a ‘profile’ that links to that visitor’s web browser. Site publishers can use this data to create defined audience segments based upon visitors that have similar profiles (personalised content), i.e. if a person later clicks on another site in the same advertising network, ads for the product the user viewed at the first site could show up. Users can clear these cookies periodically to clear out their record with ad networks.

How to control cookies

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. You can control and/or delete cookies as you wish. For details see and

Third Party Cookies List

Cookie Name Purpose
Google Analytics __utma
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where the visitors have come to the site from and the pages they have visited.
Google Maps PREF
These cookies are used by Google Maps who provide our Centre location capability. They contain no sensitive or personal data.
Facebook _e_3Pnw_0
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These cookies allow our Facebook fans to interact with the website and like our content.